A different kind of growth experience


Lineup specializes in amplifying digital consumer products through product-led growth initiatives.


We combine the expertise of seasoned growth professionals and engineering specialists to enhance your marketing efforts, focusing on Virality and Activation throughout the customer journey.


The Lineup Method

Assessment Phase

Identify strategic growth levers and alignment

Growth Strategy Audit

A comprehensive review of past and existing marketing and product strategies to identify opportunities

KPI Identification

Define critical KPIs that align with business objectives, ensuring all growth efforts can be measured and optimized

Tech stack Mapping

Evaluate current tech stack and existing tools to ensure they are supporting the targets you have

Get a customized action plan

Our in-house experts will review all the information and create a plan for the foundation and execution phases

Foundation Phase

Set up scalable growth infrastructure

Data infrastructure setup

Implement data collection and analysis systems to track KPIs and inform strategic decisions.

Growth team assembly

Build and optimize teams of product growth specialists who execute the growth strategies

SPARC framework implementation

Bring in our SPARC framework into the organization to ensure the company it optimized for sustained growth

Growth manual

This is where you will get the full visibility on the teams, processes, operational pillars, culture and everything in between to make sure the organization is synchronized

Alata

Alice

Open Sans

Noto Sans

Bebas Neue

Great Vibes

Rock Salt

Exo

Belgrano

Overlock

Cinzel

Indie Flower

Staatliches

Roboto Slab

Lato

Noto Serif

Open Sans

Montserrat

Ubuntu

Rubik

Delius

Amiri

Montserrat

Execution Phase

Rubber, meet road

Engineered Product Virality

Embed virality-enhancing features within the product to facilitate organic user growth

Onboarding and Activation

Design and implement product experiences that ensure user activation from the initial interaction, optimizing user journeys to maximize value

User Journey optimization

Utilize the data foundation to create a personalized user companion through targeted emails and push notification,

Take advantage of our Venture Studio Track

Venture Studio Track


We believe that great ideas deserve great execution. That’s why we partner with early stage entrepreneurs who have a vision for the future and help them turn it into reality

Enjoy our services as a partner

we will work with you shoulder to shoulder, to show the growth you need to hit your targets as venture partners, not as vendors


Go to Market strategy

Benefit from our operator mindset to craft optimal market entry, customer acquisition, distribution, pricing and marketing tactics that are tailored to your product offering

Access to a curated expert network

Leverage the expertise of startup operators, world class product managers, behavioral scientists and software engineers to work on your venture

Funding support

Graduate beyond the initial phase of your startup and harness the network of our Angel and VC investors