A different kind of growth experience


Unlock the full potential of your digital product with a structured, three-phase approach that builds a foundation for sustainable growth.


From a comprehensive assessment of your current strategies and tech stack to assembling a bespoke growth team and implementing proven frameworks, we ensure every step is tailored to drive measurable outcomes.


Our method transforms growth from a series of experiments into a strategic, scalable process designed to achieve lasting success.

The Lineup Method:

Your Blueprint for Growth

Assessment Phase

Identify strategic growth levers and alignment

Growth Strategy Audit

A comprehensive review of past and existing marketing and product strategies to identify opportunities

KPI Identification

Define critical KPIs that align with business objectives, ensuring all growth efforts can be measured and optimized

Tech stack Mapping

Evaluate current tech stack and existing tools to ensure they are supporting the targets you have

Get a customized action plan

Our in-house experts will review all the information and create a plan for the foundation and execution phases

Foundation Phase

Set up scalable growth infrastructure

Data infrastructure setup

Implement data collection and analysis systems to track KPIs and inform strategic decisions.

Growth team assembly

Build and optimize teams of product growth specialists who execute the growth strategies

SPARC framework implementation

Bring in our SPARC framework into the organization to ensure the company it optimized for sustained growth

Growth manual

This is where you will get the full visibility on the teams, processes, operational pillars, culture and everything in between to make sure the organization is synchronized

Alata

Alice

Open Sans

Noto Sans

Bebas Neue

Great Vibes

Rock Salt

Exo

Belgrano

Overlock

Cinzel

Indie Flower

Staatliches

Roboto Slab

Lato

Noto Serif

Open Sans

Montserrat

Ubuntu

Rubik

Delius

Amiri

Montserrat

Execution Phase

Rubber, meet road

Engineered Product Virality

Embed virality-enhancing features within the product to facilitate organic user growth

Onboarding and Activation

Design and implement product experiences that ensure user activation from the initial interaction, optimizing user journeys to maximize value

User Journey optimization

Utilize the data foundation to create a personalized user companion through targeted emails and push notification,